Barnardo’s uses fantasy to confront harsh reality
The second of Barnardo’s Believe In Me awareness campaigns, highlighting the issue of child sexual abuse, launched this week.
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Credits
powered by
- Agency FCB Inferno/London
- Production Company Rogue Films
- Director Sam Brown
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Credits
powered by
- Agency FCB Inferno/London
- Production Company Rogue Films
- Director Sam Brown
- Editing Final Cut/London
- Post Production/VFX The Mill/London
- Sound Design Factory
- Exec Producer James Howland
- Producer Emma Butterworth
- Editor James Rosen
- Executive Post Producer Alex Fitzgerald
- Post Producer Kirsty Ratcliffe
- Post Production Assistant Dan Crozier
- Post Executive Creative Director Jonathan Westley
- Post Creative Director Jorge Montiel
- Sound Designer Phil Bolland
- Sound Designer Joshua Campbell
- Sound Designer Anthony Moore
- Creative Director Ben Edwards
- Creative Director Guy Hobbs
- Creative Jayshree Viswanathan
- Creative Chelsey Redshaw
- Producer Charlie Coombes
Credits
powered by
- Agency FCB Inferno/London
- Production Company Rogue Films
- Director Sam Brown
- Editing Final Cut/London
- Post Production/VFX The Mill/London
- Sound Design Factory
- Exec Producer James Howland
- Producer Emma Butterworth
- Editor James Rosen
- Executive Post Producer Alex Fitzgerald
- Post Producer Kirsty Ratcliffe
- Post Production Assistant Dan Crozier
- Post Executive Creative Director Jonathan Westley
- Post Creative Director Jorge Montiel
- Sound Designer Phil Bolland
- Sound Designer Joshua Campbell
- Sound Designer Anthony Moore
- Creative Director Ben Edwards
- Creative Director Guy Hobbs
- Creative Jayshree Viswanathan
- Creative Chelsey Redshaw
- Producer Charlie Coombes
This new spot is designed to shine a spotlight on Barnardo’s tireless work supporting thousands of children and young people each year who have been sexually abused and exploited.
The 40-second spot, created by FCB Inferno London and directed by Sam Brown through Rogue, features a young girl looking nervous and ill at ease in a masculine-looking bedroom. As she sits on the bed, a Komodo dragon emerges from the bathroom and makes a slow and terrifying advance towards her. Through the advert the audience is shown that she is the subject of online grooming; whose abuser coerces or manipulates her into a sexual relationship that she feels powerless to escape from.
“You don’t often see fantastical elements in charity ads and the quality of the CGI in this film [created by The Mill London] is stunning - which makes it simultaneously difficult to watch yet impossible to tear your eyes away from," said Owen Lee, Chief Creative Officer at FCB Inferno. "The komodo dragon is deliberately disturbing but it allows us to draw the viewers’ attention to the horrors of sexual abuse. Barnardo’s do amazing work and we are very proud to help tell the stories of these incredible young people.”
Last year the same team were behind the first spot in this campaign, which focussed on bullying.
