Thomas James' commercial debut is a Bolt from the blue
Following a young woman as she adjusts back to 'normality', the gorgeously shot piece uses swift edits and clever transitions to convey the uncertainty of the times.
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Credits
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- Director Thomas James
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Credits
powered by
- Director Thomas James
- Online Post Youngster
- Executive Producer Sam Holmes
- Producer Vanessa McDonnell
- DP Franklin Dow
- Editor Jake Armstrong
Credits
powered by
- Director Thomas James
- Online Post Youngster
- Executive Producer Sam Holmes
- Producer Vanessa McDonnell
- DP Franklin Dow
- Editor Jake Armstrong
Bringing to life the discombobulation of adjusting back to non-lockdown life, this poetic yet pacy spot for cab company Bolt is a slice of authenticity.
Shot by OB Management director Thomas James, his debut commercial work, Where To?uses effortlessly smart match-cuts to express the discomfort and delight of 'normality's return - proving for a deeper and more thoughtful ad than we would normally expect from a driver service.
"For me the idea of us emerging from our post-pandemic, domestic cocoons is such a universal thing," comments James. "Those little moments and feelings that many people can relate to, and were craving at the time of us shooting. I really wanted it to have that time-bending, reality-blurring feel of relief after the last 18 months."
