In the know with Mark Molloy
In a charming, cheeky spot for Abbott Laboratories, some diabetes sufferers have their eating choices challenged.
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Credits
powered by
- Agency Anomaly/New York
- Production Company SMUGGLER
- Director Mark Molloy
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Credits
powered by
- Agency Anomaly/New York
- Production Company SMUGGLER
- Director Mark Molloy
- Producer Bronwen Lonsdale
- Group Creative Director Seth Jacobs
- Group Creative Director Donnell Johnson
- Associate Creative Director Harry Neville-Towle
- Senior Creative Ray Ali
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Edit Company Work Editorial/USA
- Editor Stewart Reeves
- Colorist Sofie Borup
- VFX Company a52
- Executive Producer Declan Cahill
- Executive Producer Leah Churchill-Brown
- Producer Alex Taussig
- Head of Production Jacquie Riley
- DP Jeremy Rouse
- Production Designer Leah Popple
- Art Director Beth Ryan
Credits
powered by
- Agency Anomaly/New York
- Production Company SMUGGLER
- Director Mark Molloy
- Producer Bronwen Lonsdale
- Group Creative Director Seth Jacobs
- Group Creative Director Donnell Johnson
- Associate Creative Director Harry Neville-Towle
- Senior Creative Ray Ali
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Edit Company Work Editorial/USA
- Editor Stewart Reeves
- Colorist Sofie Borup
- VFX Company a52
- Executive Producer Declan Cahill
- Executive Producer Leah Churchill-Brown
- Producer Alex Taussig
- Head of Production Jacquie Riley
- DP Jeremy Rouse
- Production Designer Leah Popple
- Art Director Beth Ryan
Balancing blood sugar levels whilst having diabetes isn't easy, but the challenges involved in picking what can or cannot be consumed aren't normally as vitriolic as the ones displayed in this spot for Abbott Laboratories.
Titled Now You Know, the Anomaly spot showcases the many treats sufferers probably shouldn't be tucking into, with a well-cast troop of munchers all denied their grub via a dismissive voice-over.
Marking the piece out is Mark Molloy's effortless (or should that be effort-full) whipsmart direction, flying between consumers with such wit and style that you've never been so happy to go hungry.
