The NHS puts its hands on your heart
In a simple but striking spot, M&C Saatchi and Barney Cokeliss visualise the early symptoms of a heart attack.
)
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Mad Cow Films London
- Director Barney Cokeliss
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Mad Cow Films London
- Director Barney Cokeliss
- Post Produciton Glassworks London
- Editor Bill Smedley
- Sound Designer Ben Leeves
- Executive Producer Pete Chambers
- Producer Nicholas Unsworth
- DP Daniel Landin
- Post Executive Production Duncan Buxton
- Shoot Supervisor Neil Cunningham
- Colorist Jonny Thorpe
- Composer Mark Sayfritz
- Chief Creative Officer Benjamin Golik
- Creative Director Tom Kennedy
- Film Producer Angela Zabala
- Producer Louis Cubbon
- Project Director Kevin Earland
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Mad Cow Films London
- Director Barney Cokeliss
- Post Produciton Glassworks London
- Editor Bill Smedley
- Sound Designer Ben Leeves
- Executive Producer Pete Chambers
- Producer Nicholas Unsworth
- DP Daniel Landin
- Post Executive Production Duncan Buxton
- Shoot Supervisor Neil Cunningham
- Colorist Jonny Thorpe
- Composer Mark Sayfritz
- Chief Creative Officer Benjamin Golik
- Creative Director Tom Kennedy
- Film Producer Angela Zabala
- Producer Louis Cubbon
- Project Director Kevin Earland
Visualising the symptoms of an impending heart attack in an impressively striking yet subtle manner, this new spot from NHS England has a clear goal - to save lives.
Developed by M&C Saatchi, the powerful 30-second film, Hands, directed by Barney Cokeliss at Mad Cow Films, depicts the early symptoms by showing a man standing in a layby at the side of a road as a pair of camouflaged arms constrict his chest.
“The dramatic film cliché of a “clutch and drop” cardiac arrest has taken root as the popular understanding of a heart attack," comments Ben Golik, Chief Creative Officer, M&C Saatchi. "But the actual symptoms vary, and can be much more insidious. This film’s powerful visual is inspired by descriptions from real heart attack survivors, and looks to sear a new and more true image onto the public consciousness.”
