Snickers feeds the algorithm

Snickers – Tattoo

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Agency BBDO/New York
Production Company Good Behavior
Director Pete Marquis

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Credits

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Agency BBDO/New York
Production Company Good Behavior
Director Pete Marquis
Editing Mackcut
Executive Producer Kimberly Clarke
Group Creative Director Avi Steinbach
Associate Creative Director Victoria Rocha
Group Creative Director Alexander Holm

Associate Creative Director Benner Rawley
Creative Director Frederik Clarysse
Line Producer Ashley Krick
Executive Producer/Co-Founder Victoria Guenier
Production Designer Jessie Haddad
Head of Production Adam Lawson
DP Andrew Wehde
Editor Danielle Minch

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Mars-owned chocolate snack brand, Snickers, expands its You're Not You When You're Hungry campaign with this cheeky pair of films created by BBDO and directed by Pete Marquis through Good Behavior.

Wittily embedding the brand into tech culture, the initiative, titled Hungr.AI, sees two protagonists asking an overly agreeable AI chatbot for advice.

When the bot suggests getting a scorpion face tattoo or running a marathon without practicing, the human characters offer it a satisfying solution of a digital Snickers bar, as the spots close with the brand’s iconic tagline.