A fresh look at Bel Air
Now this is a story all about how Will Smith stars in a new Super Bowl-aired spot for a re-imagining of his smash hit TV show, The Fresh Prince of Bel Air.
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Credits
powered by
- Agency Westbrook Media
- Production Company ArtClass
- Director Vincent Peone
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Credits
powered by
- Agency Westbrook Media
- Production Company ArtClass
- Director Vincent Peone
- Managing Director/Partner Geno Imbriale
- Executive Producer Rebecca Niles
- Executive Producer Gabe McDonough
- VFX Brickyard VFX/Boston
- Audio Mixer Stephen Dickson
- DP Marcus Patterson
- Editor Tyrone Rhabb
- Editor Codi Barbini
- Colorist Fergus McCall
- Sound Designer Anna Mayer
- Head of Content Lukas Kaiser
- Talent Will Smith / (Talent)
Credits
powered by
- Agency Westbrook Media
- Production Company ArtClass
- Director Vincent Peone
- Managing Director/Partner Geno Imbriale
- Executive Producer Rebecca Niles
- Executive Producer Gabe McDonough
- VFX Brickyard VFX/Boston
- Audio Mixer Stephen Dickson
- DP Marcus Patterson
- Editor Tyrone Rhabb
- Editor Codi Barbini
- Colorist Fergus McCall
- Sound Designer Anna Mayer
- Head of Content Lukas Kaiser
- Talent Will Smith / (Talent)
Before he punched out aliens, acted like a bad boy with Martin Lawrence and navigated the zombie apocalypse, Will Smith was the Fresh Prince of Bel Air.
The classic 'fish out of water' sit-com from the early to mid-90s propelled Smith to international fame and in this spot, from Westbrook Media and ArtClass director Vincent Peone, Smith anchors an eclectic series of video calls during which people recreate the iconic theme tune from the programme.
The spot is to celebrate the release of a re-imagined version of the show on NBC Universal/Peacock called, simply, Bel Air, in which characters of the same name as in the original, and with the same basic premise of the 90s show, return in a more gritty and dramatic version of its earlier counterpart.
