Renault's real-life doting dads
More than 30 years after the original ‘Papa, Nicole’ ads, the auto brand revives the popular campaign, with genuine stories exploring issues faced by modern-day fathers and daughters.
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Credits
powered by
- Agency Publicis.Poke/London
- Production Company RSA Films
- Director Toby Dye
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Credits
powered by
- Agency Publicis.Poke/London
- Production Company RSA Films
- Director Toby Dye
- Post Production The Mill/London
- Audio Post Soundtree Music
- Assistant Director Ben Gill
- Producer Ben Porter
- DP Jake Gabbay
- Editor Julian Eguiguren
- Creative Director/Creative Colin Byrne
- Creative Director/Creative Rob Butcher
- Executive Creative Director Dave Monk
- HP Sharon Joyce
- Producer Colin Hickson
Credits
powered by
- Agency Publicis.Poke/London
- Production Company RSA Films
- Director Toby Dye
- Post Production The Mill/London
- Audio Post Soundtree Music
- Assistant Director Ben Gill
- Producer Ben Porter
- DP Jake Gabbay
- Editor Julian Eguiguren
- Creative Director/Creative Colin Byrne
- Creative Director/Creative Rob Butcher
- Executive Creative Director Dave Monk
- HP Sharon Joyce
- Producer Colin Hickson
Created by Publicis.Poke and directed by Toby Dye, through RSA Films, this touching film reinvents the sweet tales of the young French lass, her loving dad and their Clio-based capers.
Promoting the new electric Mégane, this campaign brings a unique twist – it features three Nicoles who were so-named in response to the protagonist in the original ads.
Renault put the call out to the 6,000 Nicoles in the UK, and their Papas, asking them to share their tales – creating a new, authentic chapter in the story.
The original campaign was a 90s phenomenon, selling 300,000 Clios in its seven-year run. The mere mention of the words 'Papa, Nicole' to anyone above the age of 35, conjures up memories of 'that’ music and the warm, sunny feelings of the Provence of yesteryear.
One of the real-life dads commented: “So I said to my wife, ‘Could we call her Nicole? ‘cause I want to be a Papa.’”
