Norwegian Cruise Line’s seas of change
The cruise line taps into the not-so-glamourous parts of maritime past in a fun campaign developed with Arnold Worldwide.
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jim Jenkins
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jim Jenkins
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing Mackcut
- Post Producer Kayla Robinson
- Executive Post Producer Gina Pagano
- Editor Gavin Cutler
- Assistant Editor Louisa Philips
- VFX House of Parliament VFX
- VFX Founding Partner/VFX Supervisor Nathan Kane
- VFX Producer Aidan Erbter
- VFX Creative Director John McIntosh
- VFX Creative Director Dan Fine
- Color Ethos Studio
- Head of Color Production Natasha Sattler
- Senior Colorist Kaitlyn Battistelli
- Audio Post Sonic Union
- Sound Designer/Audio Mixer Steve Rosen
- Head of Production Patrick Sullivan / (Head of Production)
- Music Singing Serpent
- Executive Music Producer Dennis Culp
- Production Services Widescope Productions
- Production Services Founder/Executive Producer Dominic Bolus
- Creative Director/Art Director Kelly Nichols
- Creative Director/Copywriter Patrick Harrington
- Creative Director/Art Director Sara Goldsmith
- Creative Director/Copywriter Roger Fish
- Associate Creative Director/Copywriter Hector Bauza
- Copywriter Aubrey Estes
- Design Director Anthony Shea
- Senior Designer Laura Chang
- Junior Art Director Anna Myers
- Director of Production Design Mark Danish
- Motion Design Jeremiah True
- Senior Editor William Gregg
- Head of Production (HP) Paul Shannon
- Executive Producer Carissa Marlowe
- Executive Producer Patrick Carney
- Associate Producer Maria Torres
- Executive Creative Director James Bray
- Production Designer Jason Edmonds
- DP Sebastian Blenkov
- VFX Producer Krystina Wilson
- VFX Producer Aiste Akelaityte
- VFX Creative Director Andre Vidal
- Senior Color Producer Sasha Pace
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Credits
powered by- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Jim Jenkins
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing Mackcut
- Post Producer Kayla Robinson
- Executive Post Producer Gina Pagano
- Editor Gavin Cutler
- Assistant Editor Louisa Philips
- VFX House of Parliament VFX
- VFX Founding Partner/VFX Supervisor Nathan Kane
- VFX Producer Aidan Erbter
- VFX Creative Director John McIntosh
- VFX Creative Director Dan Fine
- Color Ethos Studio
- Head of Color Production Natasha Sattler
- Senior Colorist Kaitlyn Battistelli
- Audio Post Sonic Union
- Sound Designer/Audio Mixer Steve Rosen
- Head of Production Patrick Sullivan / (Head of Production)
- Music Singing Serpent
- Executive Music Producer Dennis Culp
- Production Services Widescope Productions
- Production Services Founder/Executive Producer Dominic Bolus
- Creative Director/Art Director Kelly Nichols
- Creative Director/Copywriter Patrick Harrington
- Creative Director/Art Director Sara Goldsmith
- Creative Director/Copywriter Roger Fish
- Associate Creative Director/Copywriter Hector Bauza
- Copywriter Aubrey Estes
- Design Director Anthony Shea
- Senior Designer Laura Chang
- Junior Art Director Anna Myers
- Director of Production Design Mark Danish
- Motion Design Jeremiah True
- Senior Editor William Gregg
- Head of Production (HP) Paul Shannon
- Executive Producer Carissa Marlowe
- Executive Producer Patrick Carney
- Associate Producer Maria Torres
- Executive Creative Director James Bray
- Production Designer Jason Edmonds
- DP Sebastian Blenkov
- VFX Producer Krystina Wilson
- VFX Producer Aiste Akelaityte
- VFX Creative Director Andre Vidal
- Senior Color Producer Sasha Pace
Created in partnership with Arnold Worldwide, this cinematic campaign from Norwegian Cruise Line transports us into the grisly world of seafaring history, reimagined with a playful, modern twist.
The initiative, anchored by the brand's iconic 90s tagline It’s Different Out Here, centres around a charming hero film directed by Jim Jenkins through O Positive.
Brought to life through brilliantly crafted production design, era-appropriate styling and comedic performances, the spot features Vikings, pirates and sailors alike, each dreaming of a life at sea done a little differently.
