BBDO faces the human cost of WWI
In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.
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Credits
View on- Agency BBDO/Paris
- Chief Creative Officer Alexander Kalchev
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Copywriter Benoit Oulhen
- Associate Director Olivier Massanella
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/Paris
- Chief Creative Officer Alexander Kalchev
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Copywriter Benoit Oulhen
- Associate Director Olivier Massanella
In collaboration with agency BBDO, Musée de la Grande Guerre in France has launched this affecting campaign exposing the impact of psychological trauma on surviving WW1 soldiers.
At the centre of the initiative are three unsettling monochrome portraits of veterans, each of which has been weathered, altered and dissolved by chemical or natural processes as a powerful metaphor for the lasting emotional damage caused by serving in the trenches.
The artworks remind us of a simple truth: when war ends on the battlefield, it does not end in the minds of those who fought it.
“Just as the soldiers of the First World War endured their own ordeal, we wanted these posters to undergo a trial of their own. There was an element of unpredictability in the installations and in the final visual outcomes.” Julien Beuvry, Art Director BBDO Paris.
