Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
)
Credits
View on- Agency Above+Beyond/London
- Production Company Love Song
- Director Saman Aminzadeh
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Above+Beyond/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency The Story Club
- Editing MARSHEEN
- VFX Stray
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Creative Artem Bjork
- Senior Creative Manuel Fleitas
- Executive Producer Miles Nathan
- Senior Producer Greg Kates
- Executive Producer Matthew Clyde
- Producer Fred Bonham Carter
- DP Robbie Ryan
- Production Designer/Art Director Laurie Walters
- Editor Dave Davis
- Assistant Editor Ian Nabong
- Executive Producer Harriet Cawley
- Creative Director Thomas Luff
- VFX Supervisor Luigi Russo
- Executive Producer Clare Melia
- Producer Chloe Kerr
- Colorist Jason Wallis
- Senior Color Producer Alex Carswell
- Sound Designer Harry Butcher
- Executive Producer/Managing Director Lucy Spong
- Executive Producer Caroline Jemirifo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Above+Beyond/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency The Story Club
- Editing MARSHEEN
- VFX Stray
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Creative Artem Bjork
- Senior Creative Manuel Fleitas
- Executive Producer Miles Nathan
- Senior Producer Greg Kates
- Executive Producer Matthew Clyde
- Producer Fred Bonham Carter
- DP Robbie Ryan
- Production Designer/Art Director Laurie Walters
- Editor Dave Davis
- Assistant Editor Ian Nabong
- Executive Producer Harriet Cawley
- Creative Director Thomas Luff
- VFX Supervisor Luigi Russo
- Executive Producer Clare Melia
- Producer Chloe Kerr
- Colorist Jason Wallis
- Senior Color Producer Alex Carswell
- Sound Designer Harry Butcher
- Executive Producer/Managing Director Lucy Spong
- Executive Producer Caroline Jemirifo
One of the most devastating things about a disease like Alzheimer’s is that it could hit more or less anyone.
However, in its new campaign for Alzheimer’s Research UK, Beyond has decided to reframe that as something much more positive: that more or less anyone could be the first person cured.
Making a crowd the centrepiece of its hero film, The First One, Beyond captures people spending time in the park, backed by In Between Days from (aptly) The Cure.
With smart direction from LoveSong's Saman Aminzadeh alongside the ever-reliable camerawork of Robbie Ryan, this heartfelt piece is a wonderfully optimistic counterpoint to the sector's predilection for 'sadvertising'.
