Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
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Credits
View on- Agency Ardmore Group
- Production Company The Gate Films
- Director Michael J Ferns
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Credits
View on- Agency Ardmore Group
- Production Company The Gate Films
- Director Michael J Ferns
- Post Production The Gate Films
- Sound Design The Gate Films
- Executive Creative Director Paul Bowen
- Creative Director Glenn Irwin
- Creative Kay Reaney
- Producer Jack Joshi-Powell
- DP Alistair Little
- Editor/Partner Matt Pochettino
- Editor Liam Hargreaves
- Colorist Peter Oppersdorff
- Sound Designer Alex Wells
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ardmore Group
- Production Company The Gate Films
- Director Michael J Ferns
- Post Production The Gate Films
- Sound Design The Gate Films
- Executive Creative Director Paul Bowen
- Creative Director Glenn Irwin
- Creative Kay Reaney
- Producer Jack Joshi-Powell
- DP Alistair Little
- Editor/Partner Matt Pochettino
- Editor Liam Hargreaves
- Colorist Peter Oppersdorff
- Sound Designer Alex Wells
Developed by Ardmore Group, this affecting initiative from the Irish Department for Infrastructure’s Road Safety Strategy draws attention to the impact of speeding on real-life road scenarios.
Directed by Michael J Ferns through The Gate Films production company, the compelling spot unfolds as one realistic road scenario played out three times, each with a different outcome.
The protagonist speeds up with each replay of the incident and the final scene culminates in a harrowing collision, cleverly demonstrating the correlation between driver behaviour and fatal accidents.
