Shelf control: Aldi cuts down on complications
The grocery chain proves that keeping simple still sells in an amusing brand platform created by Pablo/London..
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Credits
View on- Agency Pablo/London
- Production Company Drool Productions
- Director Oli Beale
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Credits
View on- Agency Pablo/London
- Production Company Drool Productions
- Director Oli Beale
- Editing The Quarry
- VFX 1920
- Audio Post Factory Studios/London
- Music KOM (Kay Oskwarek Music Company)
- Production Service Tartan Door
- Chief Executive Officer Gareth Mercer
- Executive Creative Director Dan Watts
- Creative Director Ed Redgrave
- Creative Director Oli Beale
- TV Producer Lucy Edwards
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- Production Designer Jamie Lapsley
- DP Tim Sidell
- Editor Ben Campbell
- Producer Tor Adams
- VFX Producer Heather Brown
- VFX Supervisor Chrys Aldred
- VFX Artist Taylor Webber
- 3D Artist Adam Gramlick
- Colorist Kai Van Beers
- Sound Designer James Utting
- Sound Designer Anthony Moore
- Senior Producer Olivia Endersby
- Composer Philip Kay
Show full credits
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Credits
powered by- Agency Pablo/London
- Production Company Drool Productions
- Director Oli Beale
- Editing The Quarry
- VFX 1920
- Audio Post Factory Studios/London
- Music KOM (Kay Oskwarek Music Company)
- Production Service Tartan Door
- Chief Executive Officer Gareth Mercer
- Executive Creative Director Dan Watts
- Creative Director Ed Redgrave
- Creative Director Oli Beale
- TV Producer Lucy Edwards
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- Production Designer Jamie Lapsley
- DP Tim Sidell
- Editor Ben Campbell
- Producer Tor Adams
- VFX Producer Heather Brown
- VFX Supervisor Chrys Aldred
- VFX Artist Taylor Webber
- 3D Artist Adam Gramlick
- Colorist Kai Van Beers
- Sound Designer James Utting
- Sound Designer Anthony Moore
- Senior Producer Olivia Endersby
- Composer Philip Kay
This droll hero film for Aldi Ireland, directed by Oli Beale, through Drool Productions, suggests that enjoying the good life doesn’t have to cause bewilderment or a bust budget.
Contrasting the brand’s minimalist manifesto, the spot boasts engagingly elaborate production design while pursuing the idea that a simple can of tomatoes can be sold for a song without unnecessary complexities, boggling presentation and needless packaging.
