More snores = fewer wars
In a major new campaign through BBH, sleep technology brand Simba show us how a bit of extra sleep can play a vital role in conflict resolution... including during the Cuban Missile Crisis.
)
Credits
powered by
- Agency BBH/London
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBH/London
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
- Editing Whitehouse Post/London
- Sound Design String and Tins
- Producer David Lynch
- Assistant Producer Charlie Hurlock
- Executive Producer Nick Sutherland-Dodd
- Editor John Smith / UK (Editor)
- Sound Designer Will Cohen
- Creative Director Adam Noel
- Chief Creative Officer Ian Heartfield
- Creative Doug Fridlund
- Creative Mikael Alcock
Credits
powered by
- Agency BBH/London
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
- Editing Whitehouse Post/London
- Sound Design String and Tins
- Producer David Lynch
- Assistant Producer Charlie Hurlock
- Executive Producer Nick Sutherland-Dodd
- Editor John Smith / UK (Editor)
- Sound Designer Will Cohen
- Creative Director Adam Noel
- Chief Creative Officer Ian Heartfield
- Creative Doug Fridlund
- Creative Mikael Alcock
We all know that a bit of extra sleep can put you in a better mood, but who would've thought that a restful kip could actually help end wars!
Devised by BBH London, Made for Peace takes us back to the highly-charged era of the Cuban Missile Crisis. Set in 1962 on the deck of an aircraft carrier, a head-to-head between an American and Russian General looks pretty tense until a tennis net is rolled out between them and a gentle and friendly rally ensues.
Epically directed by Smuggler's Guy Shelmerdine, the spot's amusing premise actually supports a serious point about how lack of sleep radically affects decision making.
Alongside that,the advert has been launched to coincide with the UN International Day of Peace; a global celebration initiated by Peace One Day, whose 20th anniversary is being celebrated on the 21st September #PeaceDay.
