Share

Simba – Made For Peace

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

We all know that a bit of extra sleep can put you in a better mood, but who would've thought that a restful kip could actually help end wars!

Devised by BBH LondonMade for Peace takes us back to the highly-charged era of the Cuban Missile Crisis. Set in 1962 on the deck of an aircraft carrier, a head-to-head between an American and Russian General looks pretty tense until a tennis net is rolled out between them and a gentle and friendly rally ensues.

Epically directed by Smuggler's Guy Shelmerdine, the spot's amusing premise actually supports a serious point about how lack of sleep radically affects decision making. 

Alongside that,the advert has been launched to coincide with the  UN International Day of Peace; a global celebration initiated by Peace One Day, whose 20th anniversary is being celebrated on the 21st September #PeaceDay. 

Share