Heineken gives us 0.0 reasons

Heineken – 0.0 Reasons Needed - Driving

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Agency LePub/Milan
Production Company ANORAK Film
Director Hanna Maria Heidrich

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Credits

powered by

Agency LePub/Milan
Production Company ANORAK Film
Director Hanna Maria Heidrich
Executive Producer Tobias Steinhauser
Post Production Prodigious Milan
Color Company 3/London
Colorist Jean-Clement Soret
Music Licensing/Music Supervision Sizzer Amsterdam

Music Supervisor Richard Aardenburg
Global CEO/Chief Creative Officer Bruno Bertelli
Global Chief Creative Officer Cristiana Boccassini
Chief Creative Officer Milos Obradovic
Creative Director Clara Prior-Knock
Creative Director Andreas Hoff
Associate Creative Director Santi Urso
Associate Creative Director Khlauss Feldhaus

Chief Production Officer Francesca Zazzera
Producer Florin Marica
Post Producer Sabrina Sanfratello
Producer Steffen Leiser
Production Designer Isabel Peinado
DP Andre Chemetoff
Editor - Director's Cut Benjamin Entrup
Editor Antonio Civilini

Editor Enrico Munarini
Music Licensing Veronika Muravskaia

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Chrismas is over, NYE hangovers are nearly out (depending on your vintage), and the time for resolutions is at hand, so it's unsurprising that advertising for non-alcoholic beverages would be in order.

For its latest campaign, Heineken is promoting its 0.0 lager with a series of spots that show that you don't need a specific purpose in mind to lay off the booze; showing punters being mistakingly assigned virtuous roles despite having 0.0 Reasons Needed.

Created by LePub and directed by Anorak's Hanna Maria Heidrich, this trio of sketches lean firmly into the truism that it's still assumed a spot of teetotaling is the result of additional commitments rather than just a choice.