Renault drives back to the future
Forty years on from Renault’s Cars to Live In spot, Publicis Conseil has created a 'sequel' that promotes the brand’s state-of-the-art E-Tech electric range.
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Credits
powered by
- Agency Publicis Conseil/Paris
Credits
powered by
- Agency Publicis Conseil/Paris
This new campaign from Renault draws a parallel between the motors and moments from the past that feel straight out of the 1984 film (below), alongside new contemporary capers featuring the latest electric range.
While the original ad focused on driving experience and the joy of everyday life in a car rather than technical specifications, this new spot titled For You to Change Nothing, We Change Everything, presents four models – the R5, R4, Megane, and Scenic – as ultra-modern, 100 per cent electric 'retro-futuristic' cars equipped with gizmos that are designed to be human-centric and accessible.
The original's legendary track Johnny and Mary by Robert Palmer has been beautifully re-orchestrated for the film by Start-Rec, featuring smooth vocals by Victor Solf.
