A year of fear for Crisis

People are most likely to donate to a charity like Crisis at Christmas time, but this affecting spot, created by Consider and directed by Hugh Rochfort through Knucklehead, shows how the hardships of homelessness persist all year round.  

Based on real life experiences, the film follows three characters; a middle-aged man, a young woman, and a mother with her son, as they navigate the horrors of eviction, sleeping on the streets, and finding temporary accommodation.   

Forming part of a wider campaign to inspire regular giving to Crisis, the spot aims to raise awareness of the need for ongoing donations – ensuring that Crisis can be there, for as long as it takes, helping people leave homelessness behind. 

“It’s been a privilege to create this campaign for Crisis. Having volunteered for Crisis, we know just how vital it is that people donate not just at Christmas, but all year round. We’re hoping this campaign is a huge success, raising much-needed money to help people experiencing homelessness” says Joe Nicholson, Creative Director at Consider.