Land Rover's latest celebrates rugby love for all
The campaign, from Spark44 and director Ben Liam Jones, shows how the sport has a place for everyone, whatever shape, size, ability, colour or gender.
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Credits
powered by
- Agency Spark44/London
- Production Company Riff Raff
- Director Ben Liam Jones
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Credits
powered by
- Agency Spark44/London
- Production Company Riff Raff
- Director Ben Liam Jones
- Post Production Electric Theatre Collective
- Editing Final Cut/London
- Sound Design 750mph
- Music Narcissus Music
- Creative Director Mike Boles
- Creative Director Jerry Hollens
- Chief Creative Officer Brian Fraser
- Producer Tom Colbeck
- Executive Producer Tom Berendsen
- Producer Jay Lovelock
- DP James Blann
- Colourist Luke Morrison
- Editor Amanda James
- Sound Designer Sam Ashwell
- Composer Antony Genn
- Composer Martin Slattery
Credits
powered by
- Agency Spark44/London
- Production Company Riff Raff
- Director Ben Liam Jones
- Post Production Electric Theatre Collective
- Editing Final Cut/London
- Sound Design 750mph
- Music Narcissus Music
- Creative Director Mike Boles
- Creative Director Jerry Hollens
- Chief Creative Officer Brian Fraser
- Producer Tom Colbeck
- Executive Producer Tom Berendsen
- Producer Jay Lovelock
- DP James Blann
- Colourist Luke Morrison
- Editor Amanda James
- Sound Designer Sam Ashwell
- Composer Antony Genn
- Composer Martin Slattery
As you may have noticed, in the run up to this year's Rugby World Cup in Japan there a have been a LOT of muddy funsters throwing themselves around in commercials.
Whereas most ads seem to concern themselves with the beefy egg-throwers that make up the national teams, Spark44's lovely new commercial for Land Rover, to promote the brand's worldwide partnership of the World Cup, focuses much more on the youth grass roots level.
Set in the countries that are competing in the tournament, It's What Makes Rugby, Rugby relishes in picking out individual players of all shapes and sizes (and ability, colour, gender...) and giving them the opportunity to proudly proclaim their key sporting trait.
Shot with the air of authenticity at which Riff Raff director Ben Liam Jones excels, this delightful celebration of inclusivity and unity makes for a refreshing tribute to the game and its power.
