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Fujifilm – Giving Story

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Remember the days when photos were actual, tangible things you had to hold and share and put in albums never to open again?

Harking back to the magic of Polaroids and their insta-sharability, Fujifilm's instax is a cute camera/printer combo that allows prints to be distributed amongst pals in a non-digital manner. 

Showcasing this retro magic is McCann and Sara Dunlop's fast-paced and likable spot, Giving Story, in which we see a montage of happy youngsters go about their hectic lives, all the while snapping memorable moments on the camera.

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