Moderat's technological breakdown
German electronic group Moderat's new promo examines our dependence on technology and some of the potential consequences of its failure.
Credits
powered by-
- Production Company Caviar/London
- Director Cyprien Clement-Delmas
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Credits
powered by- Production Company Caviar/London
- Director Cyprien Clement-Delmas
- Post Production La Metropolitana
- Colorist Marc Morato
- Executive Producer Eleri Evans
- Executive Producer Laia Vidal
- DP Carlos Feher
- Production Designer Dominique Aizpurua Flugelman
- Editor Carlos Font Clos
Credits
powered by- Production Company Caviar/London
- Director Cyprien Clement-Delmas
- Post Production La Metropolitana
- Colorist Marc Morato
- Executive Producer Eleri Evans
- Executive Producer Laia Vidal
- DP Carlos Feher
- Production Designer Dominique Aizpurua Flugelman
- Editor Carlos Font Clos
Moderat's new track, Easy Prey, contemplates the relationship between love and independence, examining the vulnerability we feel when the balance between the two tips too far forward towards the former.
For the accompanying video, directed by Cyprien Clément-Delmas through Caviar London, the director creates a visual paradox which highlights humans' reliance on technology in the modern world and its consequential fragilities and interconnectedness.
The video features beautiful, snow-filled landscapes, stylishly choreographed dance moves and a disaffected worker who, instead of protecting the technology he is charged with overseeing, decides to destroy it, pulling out wires and wrecking servers, causing havoc in the world outside.
“The idea of the music video is to talk about our dependence on technology," says Clément-Delmas. "The vulnerability of our ultra-connected societies. We think we are stronger today but we are somehow weaker. Most of the essentials are now based on technology. This main character represents the essential workers that make all this happen but are also fed up with society, with what we are expected to be. This is a sort of close dystopia I wanted to create in this film. I think this scenario is not too far and we might experience something similar sooner or later.”