The Australian Government want to stop domestic violence at the start

The Australian Government – Stop it at the Start

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Agency BMF/Sydney
Production Company Collider
Director Rob Stanton-Cook

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Credits

powered by

Agency BMF/Sydney
Production Company Collider
Director Rob Stanton-Cook
Post Production Fin Design + Effects
Sound Otis Studios
Music Level Two Music
Chief Creative Officer Alex Derwin
Executive Creative Director Pia Chaudhuri

Creative Emily Field
Copywriter Kiah Nicholas
Head of Art & Design Lincoln Grice
Chief Executive Officer Stephen McArdle
Head of TV Jenny Lee-Archer
Senior Producer Claire Seffrin
Producer Annie Schutt
Editor Adam Wills

DP Jeremy Rouse

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In a message made clear through this well-made and insightful campaign from BMF, teaching mutual respect to the next generation is a key element in the battle against domestic violence.

Created by BMF in collaboration with The Australian Government's Department of Social Services’, the Stop it at the Start national campaign highlights the importance of having regular proactive conversations by telling the tale of Ava & Jack, a young pair who have their moments of sensitivity rewarded by the adults in their life.

Directed by Rob Stanton-Cook through Collider, the expertly crafted film shows landmark moments in the youngster's upbringing, each building the protagonists towards a culture of consideration.

“We regularly celebrate the typical milestone moments in a child’s life – first steps, first words, first day at school," comments Pia Chaudhuri, Executive Creative Director at BMF. "But we rarely acknowledge the moments that are arguably just as important – the moments that children and young people learn and embody key lessons in respect. Like using their words instead of lashing out, or learning to stand up for others instead of keeping quiet.

"With this campaign, our goal is to demonstrate that every talk we have about respect doesn’t just make a difference to our own children’s lives, but has a ripple effect on society as a whole, as they then take these learnings into the wider world. In this phase of the campaign, it’s been great to convey such a positive and emotive message.”