HP aims for sustainable growth
With a mission to become the most sustainable and equitable technology company, HP is aiming to make printing more environmentally friendly.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Editor Final Cut/Los Angeles
- Music Walker
- Executive Creative Director Eric Baldwin
- Creative Director Christen Brestrup
- Creative Director Bertie Scrase
- Art Director Brad Trost
- HP Matt Hunnicutt
- Senior Producer Lindsay Reed
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Line Producer Lisa Cowan
- DP Greig Fraser
- Post Producer Taylor Rousseau
- Post Executive Producer Suzy Ramirez
- Head of Production Ana Orrach
- VFX
- Executive Creative Director Tim Davies
- Head of CG Mike Dalzell
- Executive Producer/Partner Sue Troyan
- Senior VFX Producer Jami Schakel
- VFX Supervisor Pete Smith
- Colorist Emiliano Serantoni
- Sound Designer Sam Ashwell
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Editor Final Cut/Los Angeles
- Music Walker
- Executive Creative Director Eric Baldwin
- Creative Director Christen Brestrup
- Creative Director Bertie Scrase
- Art Director Brad Trost
- HP Matt Hunnicutt
- Senior Producer Lindsay Reed
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Line Producer Lisa Cowan
- DP Greig Fraser
- Post Producer Taylor Rousseau
- Post Executive Producer Suzy Ramirez
- Head of Production Ana Orrach
- VFX
- Executive Creative Director Tim Davies
- Head of CG Mike Dalzell
- Executive Producer/Partner Sue Troyan
- Senior VFX Producer Jami Schakel
- VFX Supervisor Pete Smith
- Colorist Emiliano Serantoni
- Sound Designer Sam Ashwell
Printing has a bad reputation; the chemicals used in creating the ink, the oil required to make inkjet cartridges, not to mention the paper consumption.
But HP aims to rectify this and so, for every page printed, HP+ helps to regenerate and protect vast areas of forest.
In October HP became World Wildlife Foundation’s largest US corporate partner and committed to planting one million acres of forest so printing can actually lead to growth. This commitment sparked the creative idea behind the latest HP campaign, Printing Trees.
Created by Wieden+Kennedy Portland and directed by Megaforce through Iconoclast, the spot is an ode to sustainability and growth, set to a soundtrack by British composer Ben Salisbury. Sustainability was also top of mind for the production as a whole, with HP offsetting the carbon footprint of the shoot by planting 40 trees in the Amazon.
