Movember brings back old-school bromance
For this year’s campaign, the foundation brings long-time pals together to recreate historical friendship portraits and tackle preconceptions about masculinity.
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Credits
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- Production Company Witness Studios
- Director Tom Tennant
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Credits
View on- Production Company Witness Studios
- Director Tom Tennant
- Executive Producer Jordan Stephens
- Executive Producer Rory Calder
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Credits
powered by- Production Company Witness Studios
- Director Tom Tennant
- Executive Producer Jordan Stephens
- Executive Producer Rory Calder
Movember, the annual event to raise awareness of men's health problems in the UK, is kicking off its 2026 campaign with this charming film titled The New Bromantics.
Directed by Tom Tennant through Witness Studios, the initiative aims to challenge ideas around friendships, mental health and masculinity by revealing historical male friendship photos, which depict grown men playfully embracing one another or sitting on each other’s laps.
The heartwarming film brings together men around the country who know each other closely for candid conversations, and to recreate these vintage portraits to explore how men relate to each other today.
