Free’s trade enterprise

You don’t get something for nothing in this life – except sometimes you do. 

This campaign, created by Paris agency Herezie, features an amusing quartet of films revealing how the usual maxim that better things come at a cost isn’t the case with Free’s free service upgrade. 

Directed by Martin Jalfen and Valentin Guiod, through production house Birth, the slick, well-crafted films feature scenarios of punters having to shell out for top quality. In Cavemen, some dentally challenged troglodytes seeking fire starting equipment pay the ultimate price for a giant zippo lighter. 

In Gangster, a baddie is forced to part with too many cases of cash when trying to get his hands on a mysterious evil-looking tech. In Foot, a tearful football agent’s transfer deal costs him an arm (literally) and a leg, and in Video Game, a gleeful arms dealer rakes it in as a character trades up his weaponry. 

All the films, which are combined into a longer version designed for digital, are set to the zingy hit, He’s Got My Money Now, from Czech group The Silver Spoons.