​Cosmetics and counselling

“I thought, ‘someone smells of fish in here!’ Then I realised it was me! It was my tuna breath I could smell through me mask!” squeaks the irrepressible Scarlett Moffat, star of Gogglebox. 

Chef Gino D’Acampo vents about the trials of home-schooling – “ask me to do a souffle, I’ll do a souffle. Long division? No.” While actor Emily Atack complains down the phone, “I’m not dressing up as a mince pie! I mean, I’m single.”

Uncommon has once again created a cracker for the broadcaster’s mental health campaign. Directed by BAFTA award-winning director Simon Hynd and produced by Spindle, the short film It’s Been a Year, takes a light-hearted look at the trials and tribulations of the past couple of years as told by a selection of ITV personalities, including Maya Jama, Lorraine Kelly, Scarlett Moffatt, Phillip Schofield and Gino D’Acampo.

After a long day of listening to how the stars who come to her trailer are doing, a make-up artist, played sympathetically by Alexandra Afryea, is finally asked about her day, reminding audiences of the importance of checking in with one another and ensuring that we all feel heard.

Following a challenging year as the COVID crisis continues, the broadcaster has once again partnered with mental health groups YoungMinds, Mind and SAMH to highlight the need for good communication in times of stress.