Checking out these ads will only take a Quibi
The bite-sized video platform attempts to turn its brand name into a noun in these funny, disaster-laden spots from BBH LA and MJZ's Tom Kuntz.
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Credits
powered by
- Agency BBH/Los Angeles
- Production Company MJZ/USA
- Director Tom Kuntz
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Credits
powered by
- Agency BBH/Los Angeles
- Production Company MJZ/USA
- Director Tom Kuntz
- Associate Creative Director Alex Schaeffer
- Associate Creative Director Abbas Deidehban
- Creative Director Danger Bea
- Creative Director Ben Hodgin
- Executive Creative Director Ned McNeilage
- Executive Producer Peter Williams
- Senior Copywriter Kevin Tosi
- Senior Producer Danny Nouri
- Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- DP Hoyte van Hoytema
- Edit Company Mackcut
- Editor Gavin Cutler
- Editor Ryan Steele
- Executive Producer Gina Pagano
- Assistant Editor Devon Flint
- Colorist Stefan Sonnenfeld
- Senior Producer Gabriel Wakeman
- Executive Producer Ashley McKim
- Sound Design LSD (Lime Sound Design)
- Sound Designer Michael Anastasi
- Audio Post Lime Studios
- Sound Designer Kai Paquin
- Executive Producer Susie Boyajan
- Engineer Matthew Miller
- VFX Company The Mill/Los Angeles
- Executive Creative Director Phil Crowe
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- Music Human Music & Sound Design/USA
- Senior Producer Kamela Anderson
- Executive Producer Carol Dunn
- Creative Director Craig Deleon
- Composer John Barnes
- Producer Suza Horvat
- Production Designer Brock Houghton
- Producer Sumer Zuberi
- Senior Art Director Natalie Seitz
Credits
powered by
- Agency BBH/Los Angeles
- Production Company MJZ/USA
- Director Tom Kuntz
- Associate Creative Director Alex Schaeffer
- Associate Creative Director Abbas Deidehban
- Creative Director Danger Bea
- Creative Director Ben Hodgin
- Executive Creative Director Ned McNeilage
- Executive Producer Peter Williams
- Senior Copywriter Kevin Tosi
- Senior Producer Danny Nouri
- Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- DP Hoyte van Hoytema
- Edit Company Mackcut
- Editor Gavin Cutler
- Editor Ryan Steele
- Executive Producer Gina Pagano
- Assistant Editor Devon Flint
- Colorist Stefan Sonnenfeld
- Senior Producer Gabriel Wakeman
- Executive Producer Ashley McKim
- Sound Design LSD (Lime Sound Design)
- Sound Designer Michael Anastasi
- Audio Post Lime Studios
- Sound Designer Kai Paquin
- Executive Producer Susie Boyajan
- Engineer Matthew Miller
- VFX Company The Mill/Los Angeles
- Executive Creative Director Phil Crowe
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- Music Human Music & Sound Design/USA
- Senior Producer Kamela Anderson
- Executive Producer Carol Dunn
- Creative Director Craig Deleon
- Composer John Barnes
- Producer Suza Horvat
- Production Designer Brock Houghton
- Producer Sumer Zuberi
- Senior Art Director Natalie Seitz
The holy grail for any brand is to get their name so firmly into the common lexicon that people use it on a regular basis, regardless of context.
Setting their sights on this lofty ambition, in the cheekiest possible way, are BBH LA and MJZ's Tom Kuntz's dramatically amusing spots for upcoming short-form mobile video platform Quibi.
The brainchild of Jeffrey Katzenberg, and with names like Steven Spielberg, Zac Efron and Chrissy Teigen attached to provide content, the brand's USP is its ADHD-beating '10-minutes-or-less' programme promise.
Capitalising on the limited duration, the spots feature people stuck in Quicksand, evading an Asteroid and potentially running out of Oxygen, all delaying the inevitable for 'just a Quibi'.
Quibi – Asteroid
Quibi – Leave Me
Quibi – Train Tracks
Quibi – Quicksand
