Budweiser spreads its wings at the Super Bowl
A Clydesdale foal befriends a bald eagle chick in the Anheuser-Busch beer brand’s charming Super Bowl campaign.
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER/USA
- Director Henry-Alex Rubin
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER/USA
- Director Henry-Alex Rubin
- Executive Producer/Co-Founder Brian Carmody
- Executive Producer/Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Editing Work Editorial/USA
- Editor Neil Smith
- Head of Production Chris Delarenal
- Executive Post Producer Alejandra Alarcon
- Post Producer Victor Medina
- Managing Director Erica Thompson
- VFX/Post Production Time Based Arts
- VFX Supervisor/Creative Director Sheldon Gardner
- Creative Director Dave Hunt
- Head of Animation Nick Smalley
- CG Supervisor Mike Battcock
- CG Supervisor Sam Osborne
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer Jack Patterson
- Music/Sound Design Soundtree Music
- Founder/Creative Director Peter Raeburn
- Executive Producer Neil Athale
- Music Production Luke Fabia
- Music Production John Mourounas
- Music Production Maddie Stephenson
- Music Production Gabriel Firmin
- Creative Director Dan Camano
- Senior Producer Roman Palylyk
- Associate Creative Director Chris Cino
- Production Manager Aaron Lehman
- Art Director Ryan El-Yafouri
- Art Director Sophie Vos
- Senior Copywriter Joey Chiarulli
- Chief Creative Officer Alexandre Abrantes
- Chief Creative Officer Michael Aimette
- Global Creative Director Danilo Boer
- Group Creative Director Kevin Watkins
- Group Creative Director Jono Flannery
- Creative Director EJ Lee
- Creative Director/Copywriter Joey Monteverde
- Head of Production (HP) Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Line Producer Salli Zilles
- Production Designer Justin Allen
- DP Ryley Brown
- Assistant Editor Fatos Marishta
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company SMUGGLER/USA
- Director Henry-Alex Rubin
- Executive Producer/Co-Founder Brian Carmody
- Executive Producer/Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Editing Work Editorial/USA
- Editor Neil Smith
- Head of Production Chris Delarenal
- Executive Post Producer Alejandra Alarcon
- Post Producer Victor Medina
- Managing Director Erica Thompson
- VFX/Post Production Time Based Arts
- VFX Supervisor/Creative Director Sheldon Gardner
- Creative Director Dave Hunt
- Head of Animation Nick Smalley
- CG Supervisor Mike Battcock
- CG Supervisor Sam Osborne
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer Jack Patterson
- Music/Sound Design Soundtree Music
- Founder/Creative Director Peter Raeburn
- Executive Producer Neil Athale
- Music Production Luke Fabia
- Music Production John Mourounas
- Music Production Maddie Stephenson
- Music Production Gabriel Firmin
- Creative Director Dan Camano
- Senior Producer Roman Palylyk
- Associate Creative Director Chris Cino
- Production Manager Aaron Lehman
- Art Director Ryan El-Yafouri
- Art Director Sophie Vos
- Senior Copywriter Joey Chiarulli
- Chief Creative Officer Alexandre Abrantes
- Chief Creative Officer Michael Aimette
- Global Creative Director Danilo Boer
- Group Creative Director Kevin Watkins
- Group Creative Director Jono Flannery
- Creative Director EJ Lee
- Creative Director/Copywriter Joey Monteverde
- Head of Production (HP) Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Line Producer Salli Zilles
- Production Designer Justin Allen
- DP Ryley Brown
- Assistant Editor Fatos Marishta
With the help of BBDO, Budweiser is proudly tapping back into the heritage of its iconic Clydesdale horses for its 2026 Super Bowl ad – this year with an utterly American twist.
Titled American Icons and directed by SMUGGLER's Henry-Alex Rubin, the campaign follows a foal who takes a fledgling eagle chick under its wing, protecting it from a winter storm and helping it learn to fly as the seasons roll by.
In a dramatic closing scene soundtracked by Lynyrd Skynyrd’s Free Bird, the eagle’s vast wingspan unfurls behind the horse’s back as it launches into the air. “You crying?” one farmer asks another as they watch from a distance. “Sun’s in my eyes,” he replies, choking back emotion.
