CCAC gets animated about pollution

Focused on linking super-pollutants to health and lifestyle impacts, this new campaign from The Climate and Clean Air Coalition [CCAC] aims to inspire a global push for stronger action and cooperation on super-pollutants by bringing the issue to life in a bold way.

Created by London agency Purpose and directed by Kitchen through Jelly the film, called Meet The Super-Pollutants, features four super-polutant characters - black carbon, hydrofleurocarbons, methane and tropospheric ozone - and shows the damage they can cause to both us and the environment around us. 

To maintain a balance between grotesque and cute, Kitchen crafted the four super-polutants as both horrible and destructive, but also cuddly and funny with their signature style and imaginative storytelling. There is also a suite of out of home posters [below] which were displayed across New York during Climate Week at the end of September.

“During New York Climate Week, we needed to shine the light on super-pollutants, and highlight the immense - but often accepted - impact of them on our health, lifestyles, and the climate," said Charlotte Wood, Gabrielle Choo and Alexandra Callaway of Purpose. "In this work, we have used creativity to explain a traditionally technical and complicated issue in an entertaining, easy to understand, and hopefully memorable way. Kitchen’s ingenious illustrations gave personality to our irritating super-pollutant characters to life and is some of the bravest work in the air pollution space. We hope it convinces the climate sector that we don’t have to put up with super- pollutants and by supporting the work of the CCAC, their impact on our health and planet can be mitigated.”