Biskuat stars dream big
Leo Burnett/Jakarta’s campaign for the iconic biscuit brand encourages young footballers to aim for their goals.
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Credits
powered by
- Agency Leo Burnett/Jakarta
- Production Company Directors Think Tank
- Director Rajay Singh
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Credits
powered by
- Agency Leo Burnett/Jakarta
- Production Company Directors Think Tank
- Director Rajay Singh
- Music Black Cat White Cat
- Director Zhafran S
- Executive Producer Heng Tek Nam
- Executive Producer Intan Sham
- DP Arif Bontang
- Editor Boyd See
- Colorist Ben Conkey
- Online Editor Akira
- Executive Producer Mitsuaki Timo Otsuki
- Music Director Erik Reiff
- Chief Creative Officer Ravi Shanker
- Creative Achsa Zenada
- Producer Budiarto Lambot
- Senior Creative Director Oliver Sarmiento
Credits
powered by
- Agency Leo Burnett/Jakarta
- Production Company Directors Think Tank
- Director Rajay Singh
- Music Black Cat White Cat
- Director Zhafran S
- Executive Producer Heng Tek Nam
- Executive Producer Intan Sham
- DP Arif Bontang
- Editor Boyd See
- Colorist Ben Conkey
- Online Editor Akira
- Executive Producer Mitsuaki Timo Otsuki
- Music Director Erik Reiff
- Chief Creative Officer Ravi Shanker
- Creative Achsa Zenada
- Producer Budiarto Lambot
- Senior Creative Director Oliver Sarmiento
Directed by Rajay Sing through ThinkTank, this spot features the inspirational story of football club founder Bang Aji to promote Biskuat's football academy.
Aji leads a group of aspiring young footballers through the streets of Jakarta whilst the dusty cobbled alleyways, vibrant Indonesian market streets and dark subways begin to shift and narrow. They aim through windows and over roofs, oblivious to the world shrinking around them, until the ball rolls down one last dark tunnel which opens up into a bright football stadium.
The spot celebrates the importance of grassroots football clubs in Indonesia and promotes the fourth year of the Biskuat academy’s collaboration with the Indonesia Ministry of Sport and Education.
The campaign kicked off in September and is supported over the next 2 months through a series of initiatives across social platforms and events.
