BMW moves to Forwardism
The German car manufacturer launches its new i7 model with a creative campaign that traverses historical art epochs.
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Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company AKKURAT Studios/Germany
- Director Shane Griffin
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Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company AKKURAT Studios/Germany
- Director Shane Griffin
- Music 2Wei Music
- Production Services AG Films
- DP Ekkehart Pollack
- 2nd Unit DP Pascal Remond
- Executive Producer Dagmar Garber
- Executive Producer Rocco Kopecny
- Executive Producer Ricardo Almeida
- Producer Silvia Reis
- Colorist Mike Bothe
- Creative Director Thimoteus Wagner
- Producer Anna Lina Ulm
Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company AKKURAT Studios/Germany
- Director Shane Griffin
- Music 2Wei Music
- Production Services AG Films
- DP Ekkehart Pollack
- 2nd Unit DP Pascal Remond
- Executive Producer Dagmar Garber
- Executive Producer Rocco Kopecny
- Executive Producer Ricardo Almeida
- Producer Silvia Reis
- Colorist Mike Bothe
- Creative Director Thimoteus Wagner
- Producer Anna Lina Ulm
Created by Jung von Matt and directed by Shane Griffin through Akkurat Studios, this innovative spot features slick and playful VFX that see iconic artworks transforming, shifting and rolling out of their frames, recreated as works of ‘Forwardism’, drawing a parallel to BMW’s re-imagining of what a car should be.
‘Forwardism’, a movement made up by BMW, represents the pursuit of excellence in design, technology and luxury as an ode to their ever-evolving style.
Griffin explains: “Forwardism depicts the reimagining of convention, transforming what we thought we knew into something new, something we thought was impossible, and yet here it is before our eyes.
