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Machine Intelligence Research Institute (MIRI) – Do Not Accept

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Against a backdrop of growing public anxiety around the race towards artificial superintelligence, the Machine Intelligence Research Institute (MIRI) and agency Don't Panic have launched this thought-provoking campaign, titled Do Not Accept.  

Directed by Alex Takács through ProdCo, the film is a source of dystopian, futuristic tropes, but a celebration of ordinary human lives. It splices authentic vignettes showing real, intimate human moments, comprising 71 crowdsourced clips from 19 countries across the world, with over 1300 clips submitted as part of an open call for ‘humanity’s best footage’.  

The campaign centres around the ‘terms and conditions’ of the development of artificial superintelligence, built from the insight that millions of us routinely accept the T&Cs of our technology without reading the fine print. Do Not Accept takes this behaviour and turns it into a powerful call to action to genuinely understand and resist the risks that humanity is exposed to as part of the global race to develop ASI.  

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