Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
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Credits
View on- Agency TBWA\Media Arts Lab/New Dehli
- Production Company April Studios
- Director Sanjay Garg
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Credits
View on- Agency TBWA\Media Arts Lab/New Dehli
- Production Company April Studios
- Director Sanjay Garg
- Creator Raw Mango
- Post Production Raw Mango
- Post Production Heckler/Middle East
- DP Janamejaya Daroz
- Editor Anupam Sarkar
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/New Dehli
- Production Company April Studios
- Director Sanjay Garg
- Creator Raw Mango
- Post Production Raw Mango
- Post Production Heckler/Middle East
- DP Janamejaya Daroz
- Editor Anupam Sarkar
In partnership with contemporary Indian fashion brand Raw Mango, tech brand Apple unveils this beautifully styled new Shot on iPhone film, created for Diwali and titled Step Into the Light.
Created by TBWA\Media Arts Lab/New Dehli and directed by Raw Mango founder Sanjay Garg through April Studios, the film captures how India looks during the festival of light, set at Tijara Fort – a restored 19th-century royal palace in Rajasthan.
Centring around a folk interpretation of Anu Malik's 90s song roop suhana lagta hai (this form looks beautiful), the film celebrates light on the year's darkest night. Through dance and an array of vivid garments, it captures the move from darkness into light, stepping out in your most vibrant, beautiful form.
