Aging creatives are down to FAAAC

Federation Against Ageism Towards Advertising Creatives – The Last March Of An Ad Creative

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Agency Client Direct
Production Company Raucous Content
Director Kiran Koshy

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Credits

powered by

Agency Client Direct
Production Company Raucous Content
Director Kiran Koshy
Editorial & Post CharlieUniformTango
Color Nice Shoes/New York
Executive Producer/Owner Steve Wi
Producer Adam Kaiser
DP Joshua Hess

Editor Adam Henderson
Flame Artist Catherine Thomas
Colorist Sal Malfitano
Sound Design/Mix Russell Smith

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The topic of ageism in advertising has been discussed in the past (not least by us), but of all the 'isms' the industry is guilty of, it's one that potentially gets the least attention.

Step up the Federation Against Ageism Towards Advertising Creatives (FAAAC), an anonymous group of agency creatives on a mission to shine a light on the problem of creative ageism wrecking their careers, and warn young talent considering a career in advertising about its pitfalls.

Central to the collective's message is this darkly comedic statement of intent, The Last March Of An Ad Creative, a 2-minute and 30-second film from Raucous Content director Kiran Koshy that tackles many of the issues creatives face; delivered brilliantly through some smart copywriting and a compelling performance from actor Devin Bonnée.

“As a former agency creative, I’m very aware of this issue, and it’s something I care about deeply as most of my friends are still agency creatives,” shares Koshy. “I really gravitated towards the idea the FAAAC team had about creating the most honest recruitment ad for the ad industry ever, to expose the guts of the problem.

"We worked on making sure the script didn’t rely on hyperbole as the truth was shocking enough and just needed to be told well. Every line is rooted in the truth, and it’s a dark piece because the truth is dark, and we should all be outraged. However, we did balance it with deliberate humour to make for a more engaging piece.

“I’ve seen a lot of my incredibly talented friends be discarded by the industry in their prime, and I’ve seen how it’s affected their mental well-being and family life. Almost everyone in their 40s questions if they made the right choice in getting into the business and the industry has quite consciously promoted the myth that younger people are more creative because it lets them lower salaries and squeeze margins.”