adidas shows us runners that like to prove people wrong

Reckon you can run faster than a 300-lb distance runner? How's about an emergency liver transplant survivor? 

For their latest global running campaign, adidas are telling the stories of unlikely joggers who take on the track against all odds.

Under the umbrella Faster Than_, the campaign includes Martinus Evans, the aforementioned 300-lb distance runner who turned his doctor’s negative body comments and laughter into a motivational tool; Noah Lyles, the current Men’s 200-meter World Champion; emergency liver transplant survivor turned World Champion runner Ellie Lacey; and marathon legend Kathrine Switzer, who famously became the first female numbered entrant to the Boston Marathon in 1967 and was controversially pushed off the course by male runners but battled on and finished the race.

Covering mainstream media, digital, social, product branding and in-store activations, the enjoyably defiant campaign from TBWA\NEBOKO and Anonymous Content's Daniel Kaufman gets a racing start thought its clever choice of exercise heroes.