2D animation shows where to draw the line

With lockdown leading to sharp increases in cases of domestic abuse around the world, governments and charities have been swift to alert the public to helpline services available. 

For this national campaign from Australia, Sydney agency BMF and production company Buck used simple but effective monochrome drawings to visualise a household broken by brutality. 

The messaging also reaches out to people using or at risk of using violence. 

Pia Chaudhuri, BMF Group Creative Director said: “People often assume that home is a safe space but for victims of domestic abuse and violence, this is far from the case. We wanted to use a simple animated visual of a house to show how in times of crisis, external forces can have an even bigger impact on the people inside. We hope the campaign goes some way to reassure victims that even in isolation, they’re not alone – help is here, whenever they need it.”