Just Eat goes Doggy style

Just Eat's Did Somebody Say Just Eat? spot from last year was a great ad, but the jingle is one of those annoying ear-worms that you find yourself humming unconsciously until it drives you and your loved ones around the bend.

Seems US rap legend Snoop Dogg feels the same as he takes centre stage in the brand's new campaign and attempts to overhaul the music, doing it 'Doggy style'.

Directed by Francois Rousselet through Riff Raff Films, created by McCann London, and shot on location and in Snoop Dogg’s compound in LA, the TV spot sees Snoop Dogg deciding that if the ad's going to be on TV, then the music should be his version. The jingle is ‘Snoopified’ into a super-slick hip-hop beat as the artist, and his entourage, rap about his favourite food ordering moments from Just Eat. 

“Just Eat has been an incredible partner over the last few months, showing themselves to fully understand the role they play in people’s lives, both in terms of reaching out to protect their partners, and endeavouring to continue to deliver joy to peoples’ homes," said Rob Doubal and Laurence Thomson, Chief Creative Officers at McCann London. "We’re proud to have helped deliver a great global campaign, adapted for markets all around the world in every media channel at times like these.”