Has SKITTLES gone soft on us?
The creative team at TBWA\Chiat\Day turns its surreal eye to the gummier side of life in these three wacky spots from Epoch's Carl Sundemo.
You won't get board of Ian Pons Jewell's new Hornbach spot
The ANORAK x ProdCo director plays with planks in this witty and delicately surreal spot from HeimatTBWA\.
Love, Dallas steels his heart
The UK indie musician releases a self-directed music video that’s a hypnotic study of metallic melancholy in monochrome.
IHI Therapy's journey to self expression
BOL director Tom Prez helms a thoughtful, animated reflection on identity, mental health, and finding the courage to live openly.
YouSee’s latest is infectiously fun
A joyful chain reaction unfolds in Torben Kjelstrup’s cheeky and upbeat campaign from the Danish telecom and streaming provider.
Gucci and Glazer’s runway rebels
Director Jonathan Glazer crafts a surreal film for the fashion house featuring some interesting off-catwalk chaos.
Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
Has SKITTLES gone soft on us?
The creative team at TBWA\Chiat\Day turns its surreal eye to the gummier side of life in these three wacky spots from Epoch's Carl Sundemo.
You won't get board of Ian Pons Jewell's new Hornbach spot
The ANORAK x ProdCo director plays with planks in this witty and delicately surreal spot from HeimatTBWA\.
Love, Dallas steels his heart
The UK indie musician releases a self-directed music video that’s a hypnotic study of metallic melancholy in monochrome.
IHI Therapy's journey to self expression
BOL director Tom Prez helms a thoughtful, animated reflection on identity, mental health, and finding the courage to live openly.
YouSee’s latest is infectiously fun
A joyful chain reaction unfolds in Torben Kjelstrup’s cheeky and upbeat campaign from the Danish telecom and streaming provider.
Gucci and Glazer’s runway rebels
Director Jonathan Glazer crafts a surreal film for the fashion house featuring some interesting off-catwalk chaos.
Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Toby Morris joins growing COUSIN stable
Morris’ signing comes after many years as one of the region’s most successful freelancers, so the move to a permanent home marks an evolution of an already exciting career.
Shortlists announced for the 2026 AICP Awards
Shortlists announced for the 2026 AICP Show, the AICP Next Awards and the AICP Post Awards. Winners of all three competitions will be revealed during AICP Week in June.
EXIT signs performance director Olivia Altavilla
Altavilla brings emotion, passion and honesty to commercials through characters that feel real and stories that feel genuine.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
- NextGen Acela takes centre stage in Amtrak’s new commercial
- Santander empowers first time buyers
- Supermodel goes head to head in 17 Days
- New Balance launch London Run House
- Rax Pizzabuffet embraces a little sin in new campaign
- Union’s Jono Griffith edits for FIJI Water
- Priya Ahluwalia shapes a world from collection to camera for PUMA
- Natas3000 directs Marry Me in Bassiani
- Thankfully, I’m wearing my Apple Watch
- Niyadre directs Zombies for BINA
Toby Morris joins growing COUSIN stable
Morris’ signing comes after many years as one of the region’s most successful freelancers, so the move to a permanent home marks an evolution of an already exciting career.
Shortlists announced for the 2026 AICP Awards
Shortlists announced for the 2026 AICP Show, the AICP Next Awards and the AICP Post Awards. Winners of all three competitions will be revealed during AICP Week in June.
EXIT signs performance director Olivia Altavilla
Altavilla brings emotion, passion and honesty to commercials through characters that feel real and stories that feel genuine.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
The Talent
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The Inspiration
Cannes Contenders 2026: France
As we draw inexorably closer to this year's Cannes Lions festival, we head to France to begin our annual appraisal of the year's most creative work, as Matthieu Bouilhot, Creative Director at BETC Paris, casts a critical eye over some of the country's best hopes for metalware.
Playlist: Maxi Blanco
This week we chat to Landia director Maxi Blanco, who talks us through some poetic, political, and cinematic music videos plus his love for Phil Collins.
Peer Review: Daniel Eceolaza
FORM director Daniel Eceolaza reflects on music videos that feel like literature, how everything is a work in progress, and why Aki Kaurismäki lives on his desk.
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Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.