Niyadre directs Zombies for Bina

Form director Niyadre’s new work for Bina’s catchy new song Zombies feels completely free, unapologetic, and minimal, and yet somehow full of life. 

It really shows off the pair’s four year creative relationship, quirks, and personality in a way that goes beyond just capturing a performance, you feel like you’re there, part of it, enjoying every moment with them. It’s so playful, effortlessly pulling you into their dynamic, and proves how creative and exciting you can be in one simple location. This pair brings something new and fun to everything they make together. 

Niyadre said: “I wanted to give Bina a visual that’s mature, intentional and strong to introduce her new pop rock era! We have grown together over the years and we feed off each other’s creativity and never ending hunger to be better. We have complete creative synergy which is rare to find in an artist and director relationship, I treasure it, and with every piece we have continuously improved, i’m super proud of her progression”