Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
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Credits
View on- Agency Hijinks Collective/London
- Production Company Hungry Man
- Director Taika Waititi
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Unlock full credits and more with a shots membership
Credits
View on- Agency Hijinks Collective/London
- Production Company Hungry Man
- Director Taika Waititi
- Managing Partner Matt Buels
- Producer Hannah Stone
- Editing MakeMake
- Post Production/VFX Refinery Post Production
- Senior VFX Producer Simone Fanti
- Color Company 3/London
- Color No.8
- Colorist Jean-Clement Soret
- Colorist Jonny Tully
- Sound Design Factory Studios/London
- Audio Chief Creative Officer/Owner Anthony Moore
- Audio Managing Director Lou Allen
- Audio Producer Emily Thomas
- Sound Designer James Utting
- Music Soundtree Music
- Music Managing Director/Creative Partner Jay James
- Head of Music/Music Mixer Luis Almau
- Music Producer/Music Mixer Luke Fabia
- Music Producer/Music Mixer/Composer Joel Hartman
- Production Services FINCH
- Chief Creative Officer Marc Allenby
- Chief Creative Officer Tamryn Kerr
- Creative Director Felipe Vieira Sampaio
- Creative Director Gabriel T Garcia
- Art Director Ade Yeo
- Copywriter Sophie Tilks
- Head of Social Sinead Brennan
- Social Creative Tyn Nuo Tan
- Head of Design Chris Wills
- Motion Designer Mossie Henry-Jones
- Head of Production (HP) Anita Sasdy
- Producer Megan Sturgess
- Assistant Producer Maddie Harper
- DP Ross Giardina
- DP Suzie Lavelle
- Editor Tom Eagles
- Post Producer Chris Allen
- Post Producer Katie Gillard
- Head of VFX Production Rory Mark
- VFX Supervisor/Senior Flame Artist Eddie Addinall
- Flame/2D Artist Milo Paterson
- AI Artist Fabiano Palmisano
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Hijinks Collective/London
- Production Company Hungry Man
- Director Taika Waititi
- Managing Partner Matt Buels
- Producer Hannah Stone
- Editing MakeMake
- Post Production/VFX Refinery Post Production
- Senior VFX Producer Simone Fanti
- Color Company 3/London
- Color No.8
- Colorist Jean-Clement Soret
- Colorist Jonny Tully
- Sound Design Factory Studios/London
- Audio Chief Creative Officer/Owner Anthony Moore
- Audio Managing Director Lou Allen
- Audio Producer Emily Thomas
- Sound Designer James Utting
- Music Soundtree Music
- Music Managing Director/Creative Partner Jay James
- Head of Music/Music Mixer Luis Almau
- Music Producer/Music Mixer Luke Fabia
- Music Producer/Music Mixer/Composer Joel Hartman
- Production Services FINCH
- Chief Creative Officer Marc Allenby
- Chief Creative Officer Tamryn Kerr
- Creative Director Felipe Vieira Sampaio
- Creative Director Gabriel T Garcia
- Art Director Ade Yeo
- Copywriter Sophie Tilks
- Head of Social Sinead Brennan
- Social Creative Tyn Nuo Tan
- Head of Design Chris Wills
- Motion Designer Mossie Henry-Jones
- Head of Production (HP) Anita Sasdy
- Producer Megan Sturgess
- Assistant Producer Maddie Harper
- DP Ross Giardina
- DP Suzie Lavelle
- Editor Tom Eagles
- Post Producer Chris Allen
- Post Producer Katie Gillard
- Head of VFX Production Rory Mark
- VFX Supervisor/Senior Flame Artist Eddie Addinall
- Flame/2D Artist Milo Paterson
- AI Artist Fabiano Palmisano
When art is great, it's often said that you take a piece of it with you. But is the same true for blockbusters?
Showcasing all of the characters that you can connect with after a trip to the pictures, Vue's latest brand campaign from Hijinks - Feel It Forever - sees people shadowed by all of the ghouls, goblins and gentry seen on screen.
Directed by Taika Waititi through Hungry Man, the jaunty score and immaculate costumes of the hero film (and its cinema etiquette companion) makes for a cheery ode to cinema.
Above: The Etiquette film, plus a lovely BTS showcasing the details of the piece.
“This was the brief every creative wants to land in their lap," explains Marc Allenby, Co-Founder and Chief Creative Officer at Hijinks.
"Cinema is such a brilliant and important cultural playground, and having the opportunity to create a piece of entertainment that utilises the big screen and Dolby Atmos sound was the absolute dream, not just for myself, but for the whole entire Hijinks team. And having brilliant client partners helped us define the brief and challenged us at the moments that mattered.
"Working with Taika was the experience of a lifetime. I’m incredibly proud of what we have achieved together - two minutes of pure big screen joy.”
