You won't get board of Ian Pons Jewell's new Hornbach spot
The ANORAK x ProdCo director plays with planks in this witty and delicately surreal spot from HeimatTBWA\.
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Credits
View on- Agency HeimatTBWA/Berlin
- Production Company ANORAK Film
- Director Ian Pons Jewell
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Credits
View on- Agency HeimatTBWA/Berlin
- Production Company ANORAK Film
- Director Ian Pons Jewell
- Production Co. ProdCo
- VFX Katalyst
- Music & Sound Klankwerk
- Audio Mix Fridge Audio
- Production Service Enkeny Films
- Chief Creative Officer Guido Heffels
- Creative Director Luis Jaehner
- Creative Director Christopher Kammerer
- Head of Production Kerstin Heffels
- Copywriter Sandra Wulkow
- Copywriter Guido Heffels
- Executive Producer Christiane Dressler
- Producer Steffen Leiser
- Production Designer George Karalashvili
- Production Coordinator Chiara Walde
- DP Octavio Arias
- Editor Yorgos Lamprinos
- VFX Supervisor Steffen Rothinger
- Colorist Julien Alary
- Composer Thomas Houthave
- Composer Arthur Brouns
- Sound Designer/Mix Thomas Houthave
- Audio Mixer David Arnold / (Sound Designer)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency HeimatTBWA/Berlin
- Production Company ANORAK Film
- Director Ian Pons Jewell
- Production Co. ProdCo
- VFX Katalyst
- Music & Sound Klankwerk
- Audio Mix Fridge Audio
- Production Service Enkeny Films
- Chief Creative Officer Guido Heffels
- Creative Director Luis Jaehner
- Creative Director Christopher Kammerer
- Head of Production Kerstin Heffels
- Copywriter Sandra Wulkow
- Copywriter Guido Heffels
- Executive Producer Christiane Dressler
- Producer Steffen Leiser
- Production Designer George Karalashvili
- Production Coordinator Chiara Walde
- DP Octavio Arias
- Editor Yorgos Lamprinos
- VFX Supervisor Steffen Rothinger
- Colorist Julien Alary
- Composer Thomas Houthave
- Composer Arthur Brouns
- Sound Designer/Mix Thomas Houthave
- Audio Mixer David Arnold / (Sound Designer)
If there's one thing Hornbach is known for in the industry, it's well-crafted filmmaking. And if there's one thing Ian Pons Jewell is known for, it's well-crafted filmmaking. So it's hardly surprising that this first meeting of the minds is... well... well-crafted filmmaking.
As with all great Hornbach spots, Just A Board starts with a fairly simple conceit: what can be done with a plank of wood. However, through HeimatTBWA\'s witty writing and the ANORAK x ProdCo director's playful shooting style, a single thought becomes a critical mulling on versatility and potential.
Backed by an off-beat VO and brilliant score from Klankwerk, and with the sprinkling of surrealism you'd hope from a Pons Jewell joint, this tale of wood is a real tree-t.
