YouTube's very own video nasty

YouTube – The Analog Horror Project

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Production Company Entropico/Los Angeles
Director Sele Leota

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Credits

powered by

Production Company Entropico/Los Angeles
Director Sele Leota
Executive Creative Director Joey Hunter
Executive Producer Christian Polsinelli
Creative Lead Sele Leota
Producer Ryan Edley
Editor Online Ange Scott
Sound Designer Rowan Dix

Producer Becca Rachefsky
Art Director Lear Haninovich
Production Designer Elise Blankenhorn
DP Brandon Widener
Editor Jos Eastwood
Editor Sam McCarthy
VFX Oscar Brooks-Luscombe

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Horror is potentially the most sub-genred of all cinematic types: gothic, supernatural, psychological, folk, survival, slasher, even rom-zom-com providing their own distinct offerings.

One sub-genre that is finding a renaissance online is the relentlessly creepy 'Analog Horror'; an appealing technique for idea-heavy, budget-poor content creators due to its typically low-fi presentation and reliance of atmosphere over effects.

Recognising the resurgence whilst also giving it a unique spin, YouTube has teamed up with creative studio Entropico to create The Analog Horror Project - an interactive horror experience that messes with storytelling norms and tropes for maximum audience engagement ahead of Halloween.

Presented by Spencer Lackey, himself a popular content creator in the genre, the film initially appears to be a straightforward micro-doc on the topic, with Lackey providing notes on some of his favourite pieces in a typical vlogger fashion.

However, it doesn't take long for the eerieness of the examples to creep into the film's narrative itself, creating an unsettling mash-up of authenticity and artifice.

Smartly paced, well-performed and not shy of genuinely giving us the heebie-jeebies, as well as incorporating some smart ideas like hidden links within the video that lead to bespoke content submitted by top Analog Horror creators, this deceptively innocent short is likely to leave us with a few nightmares.