Woolworths' ode to detail

Woolworths – Brand Reset (Director’s Cut)

Credits

Agency Woolworths/Cape Town
Production Company Darling Films/Johannesburg
Director Zee Ntuli

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Credits

Agency Woolworths/Cape Town
Production Company Darling Films/Johannesburg
Director Zee Ntuli
Editing Post Modern/South Africa
Post Production Static Black
Sound Design Sterling Sound South Africa
Executive Creative Director Brian Mtongana
Associate Creative Director Fred Benistant

Producer Mandy Hendler
Interim Head of Agency Cathy Lund
Executive Producer Melina McDonald
Executive Producer Lorraine Smit
Producer Anastasia Tsobanopulos
Production Designer Wendy Fredrikson
DP Adam Bentel
Editor William Kalmer

Post Production Online Blake Prinsloo
Colorist Terry Simpson
Online Artist Blake Prinsloo
VFX Blake Prinsloo
Sound Designer Lorens Persson
Music Supervisor (Licensed) Marc Algranti

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In this visually captivating spot, Darling Films director Zee Ntuli champions supermarket Woolworths' commitment to quality, convenience, and sustainability.

Through impactful visuals and a powerful VO, the creative centres around the idea that human evolution was only made possible by the specific, finely-tuned conditions of planet Earth.

With this concept in mind, Ntuli celebrates Woolworths' dedication to the fine details of its products, from fresh fruit to quality clothing, highlighting the brand's role in making life's most beautiful moments happen.