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Heineken – Fans Have More Friends

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In partnership with LePub, lager brand Heineken has unveiled this wholesome initiative titled Fans Have More Friends, which builds on the believe that fandom is one of the quickest ways to spark friendship between strangers.  

At the heart of the campaign is a jolly TVC directed by Fredrik Bond through Stink Films, which spotlights the sincere, spontaneous moments of human connection that happen between fans every time a game, a match or a gig is on, and features the brand's most renowned brand ambassadors, including Max Verstappen, Virgil van Dijk and DJ Martin Garrix. 

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