DS's princely new project
Taking inspiration from The Little Prince, this new campaign for DS Automobiles reimagines the story for a modern audience.
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Credits
powered by
- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Martin Krejci
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Credits
powered by
- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Martin Krejci
- Post Production R.U.R, Prague
- Sound Design Score DDB/Paris
- Creative Director Clement Sechet
- Copywriter Olivier Dermaux
- Copywriter Sacha Dodille
- Art Director Juliette Jouis de Maupeou
- Producer Alice Chauvin
- DP Joost Van Gelder
- Sound Designer/Audio Mixer Michal Pekarek
Credits
powered by
- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Martin Krejci
- Post Production R.U.R, Prague
- Sound Design Score DDB/Paris
- Creative Director Clement Sechet
- Copywriter Olivier Dermaux
- Copywriter Sacha Dodille
- Art Director Juliette Jouis de Maupeou
- Producer Alice Chauvin
- DP Joost Van Gelder
- Sound Designer/Audio Mixer Michal Pekarek
DS Automobile's new campaign is a visually stunning commercial that takes its inspiration from author Antoine de Saint-Exupéry's timeless classic, The Little Prince.
Created by Marcel Paris and directed by Martin Krejci through Movie Magic International, the spot is an atmospheric and evocative story that pays homage to the enduring themes of The Little Prince, exploring the importance of imagination, friendship and the beauty of the natural world.
The commercial features beautiful cinematography, a moving score and subtle performances that capture the spirit of the original work.
