Ground control to Major Yum
Wonderhood Studios' new brand campaign for Waitrose - The Gastronaut - sees a hungry spaceman take desperte measure to fill his tummy.
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Credits
View on- Agency Wonderhood Studios/London
- Production Company SMUGGLER/London
- Director Tom Speers
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Credits
View on- Agency Wonderhood Studios/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Editor tenthree
- VFX Untold Studios
- Sound 750mph
- Co-Founder/CEO Alex Best
- Co-Founder/Chief Creative Officer Aidan McClure
- Executive Creative Director Jack Croft
- Creative Director Stacey Bird
- Creative Tad Buxton
- Creative India Penny
- Executive Producer Lucy Kelly
- Producer Ben Link
- Producer Tarquin Glass
- DP Rina Yang
- Editor Eve Ashwell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wonderhood Studios/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Editor tenthree
- VFX Untold Studios
- Sound 750mph
- Co-Founder/CEO Alex Best
- Co-Founder/Chief Creative Officer Aidan McClure
- Executive Creative Director Jack Croft
- Creative Director Stacey Bird
- Creative Tad Buxton
- Creative India Penny
- Executive Producer Lucy Kelly
- Producer Ben Link
- Producer Tarquin Glass
- DP Rina Yang
- Editor Eve Ashwell
After taking on the rom-com in its wonderful Christmas outing, supermarket chain Waitrose has set its sights on a different cinematic genre for 2026's brand campaign: sci-fi.
In The Gastronaut, Wonderhood Studios has taken culinary desire to the next level, setting the majority of the spot on a lonely space station, in which a hungry inhabitant has nothing but tasty memories and gross-looking paste to sate his craving.
Directed by Tom Speers through SMUGGLER, with some lovely FX work by Untold Studios and a laugh-inducing choice of soundtrack, this (literally) high-concept spot shows that even rocketmen need more than 'fuel'.
