Etsy's crafty dig at robots
Love Song's Will Dohrn directs a charming ode to the distinctly human artisans at the heart of the online marketplace.
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Credits
powered by
- Agency Orchard/New York
- Production Company Love Song
- Director Will Dohrn
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Credits
powered by
- Agency Orchard/New York
- Production Company Love Song
- Director Will Dohrn
- Executive Producer Deannie O'Neil
- Editing Arts Academy/Portland
- Post Producer Kendall McCrory
- Editor Tommy Harden
- Color Company 3/London
- Online/VFX Stray
- Audio Post Wave Studios/USA
- Chief Creative Officer David Kolbusz
- Executive Producer Jenifer Ruske
- Creative Director Jimm Lasser
- Creative Director Heather Larimer
- Executive Post Producer Carolina Padilla
- Executive Post Producer Jennifer Hundis
Credits
powered by
- Agency Orchard/New York
- Production Company Love Song
- Director Will Dohrn
- Executive Producer Deannie O'Neil
- Editing Arts Academy/Portland
- Post Producer Kendall McCrory
- Editor Tommy Harden
- Color Company 3/London
- Online/VFX Stray
- Audio Post Wave Studios/USA
- Chief Creative Officer David Kolbusz
- Executive Producer Jenifer Ruske
- Creative Director Jimm Lasser
- Creative Director Heather Larimer
- Executive Post Producer Carolina Padilla
- Executive Post Producer Jennifer Hundis
After a certain technology company upset a certain demographic with its certainly destructive ad for its new device, it's unsurprising that the craft-led backlash has begun.
Where better to perfect it than in an ad for Etsy, the distinctly human marketplace that thrives on handmade and unique items, an element rightly celebrated in this terrific spot from David Kolbusz's shop Orchard in New York.
Directed with a clear love of the artisans at work, Keep Commerce Human sees Love Song's Will Dohrn thrust his camera up-close-and-personal to the compelling fabrication; the images making for a perfect partner to the poetic and pointed VO.
