AAMI finds the accident-prone athletes of the future
Tim Bullock's charming spot sees a bunch of kids cause mayhem with their sporting passions.
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Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Scoundrel
- Director Tim Bullock
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Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- Ad Agency Ogilvy/Melbourne
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- VFX Blockhead VFX
- Sound Squeak E Clean Studios/Australia
- Sound Executive Creative Director Simon Lister
- Casting Nick Hamon Casting
- Chief Creative Officer Toby Talbot
- Executive Creative Director Hilary Badger
- Group Creative Director Chris Andrews
- Art Director Jenny Fang
- Copywriter Anthony Eid
- HP Josh Jenkins
- Executive Producer Amanda Bennie
- Senior Producer Leigh Woodhams
- Producer Renee Nadin
- Production Designer Ruby Mathers
- DP Jeremy Rouse
- Editor Adam Wills
- Colorist Ben Eagleton
- Head of Sound Production Emma Duncan
Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- Ad Agency Ogilvy/Melbourne
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- VFX Blockhead VFX
- Sound Squeak E Clean Studios/Australia
- Sound Executive Creative Director Simon Lister
- Casting Nick Hamon Casting
- Chief Creative Officer Toby Talbot
- Executive Creative Director Hilary Badger
- Group Creative Director Chris Andrews
- Art Director Jenny Fang
- Copywriter Anthony Eid
- HP Josh Jenkins
- Executive Producer Amanda Bennie
- Senior Producer Leigh Woodhams
- Producer Renee Nadin
- Production Designer Ruby Mathers
- DP Jeremy Rouse
- Editor Adam Wills
- Colorist Ben Eagleton
- Head of Sound Production Emma Duncan
- Song "Fanfare for the Common Man" Emerson Lake & Palmer
We're always told of the lifestyle wear and tear a professional athlete has to endure on their journey to the top, but has anyone thought of the other items damaged in the process?
Using the imagination and enthusiasm of kids as a starting point for its endearing Olympics spot, AAMI shows these Athletes In The Making not fully thinking through the repercussions of their endeavours.
With a cute concept from Ogilvy brought to witty life by Scoundrel's Tim Bullock (the choice of Fanfare for the Common Man by Emerson Lake & Palmer being an inspired choice), this relatable spot shows that even greatness has its price...
