McConaughey's conspiracy continues, and this time he wants you to build on it
Uber Eats continues its funny concept from last year's Super Bowl, but with an added 'choose your own adventure' element.
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Credits
View on- Agency Special Group/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
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Unlock full credits and more with a shots membership
Credits
View on- Agency Special Group/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Ad Agency Special Group/Sydney
- Founding Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing EXILE Edit
- Executive Post Producer Carol Lynn (CL) Kumpata
- Executive Post Producer Jennifer Locke
- Head of Post Production Taylor Rousseau
- Senior Post Producer Lucia Villalta
- Editor Matthew Murphy
- Assistant Editor Melanie Newton
- Assistant Editor Jonathan Rogers
- VFX/Post Production Pariah VFX & Post
- VFX Supervisor/Head of VFX Production Persis Reynolds
- Head of VFX Production Michael Steinmann
- Color Company 3/Los Angeles
- Audio Post Eleven Sound
- Audio Partner/Audio Mixer/Sound Designer Jeff Payne
- Audio Producer Sean Kiely
- Audio Mixer Jordan Meltzer
- Music Walker
- Music Director Sara Matarazzo
- Executive Music Producer Dottie Scharr
- Music Supervisor Danielle Soury
- Music Producer Caroline May
- Executive Creative Director Danielle Hawley
- Executive Creative Director Ecole Weinstein
- Chief Creative Officer Dave Horton
- Chief Creative Officer Matthew Woodhams-Roberts
- Executive Creative Director Pat Burke
- Group Creative Director Alice Blastorah
- Group Creative Director Josh Hacohen
- Creative Director Toby Kennedy
- Associate Creative Director Santiago Miculitzki
- Associate Creative Director Tommy Woods
- Creative Robert Cuff
- Creative Reuben Hower
- Creative Nate Able
- Designer Elena Sanchez
- Head of Production Endy Hedman
- Executive Producer Nat Bricker
- Chief Creative Officer Julian Schreiber
- Chief Creative Officer Tom Martin
- Creative Director Will Winter-Irving
- Creative Director Joe Ranallo
- Producer Emily Skinner
- Production Supervisor Jennifer Berry
- Production Designer Shane Valentino
- DP Daniel Landin
- Assistant Editor Quinn Else
- VFX Supervisor Urs Furrer
- Talent Matthew McConaughey
- Talent Bradley Cooper
- Talent Parker Posey
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Ad Agency Special Group/Sydney
- Founding Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing EXILE Edit
- Executive Post Producer Carol Lynn (CL) Kumpata
- Executive Post Producer Jennifer Locke
- Head of Post Production Taylor Rousseau
- Senior Post Producer Lucia Villalta
- Editor Matthew Murphy
- Assistant Editor Melanie Newton
- Assistant Editor Jonathan Rogers
- VFX/Post Production Pariah VFX & Post
- VFX Supervisor/Head of VFX Production Persis Reynolds
- Head of VFX Production Michael Steinmann
- Color Company 3/Los Angeles
- Audio Post Eleven Sound
- Audio Partner/Audio Mixer/Sound Designer Jeff Payne
- Audio Producer Sean Kiely
- Audio Mixer Jordan Meltzer
- Music Walker
- Music Director Sara Matarazzo
- Executive Music Producer Dottie Scharr
- Music Supervisor Danielle Soury
- Music Producer Caroline May
- Executive Creative Director Danielle Hawley
- Executive Creative Director Ecole Weinstein
- Chief Creative Officer Dave Horton
- Chief Creative Officer Matthew Woodhams-Roberts
- Executive Creative Director Pat Burke
- Group Creative Director Alice Blastorah
- Group Creative Director Josh Hacohen
- Creative Director Toby Kennedy
- Associate Creative Director Santiago Miculitzki
- Associate Creative Director Tommy Woods
- Creative Robert Cuff
- Creative Reuben Hower
- Creative Nate Able
- Designer Elena Sanchez
- Head of Production Endy Hedman
- Executive Producer Nat Bricker
- Chief Creative Officer Julian Schreiber
- Chief Creative Officer Tom Martin
- Creative Director Will Winter-Irving
- Creative Director Joe Ranallo
- Producer Emily Skinner
- Production Supervisor Jennifer Berry
- Production Designer Shane Valentino
- DP Daniel Landin
- Assistant Editor Quinn Else
- VFX Supervisor Urs Furrer
- Talent Matthew McConaughey
- Talent Bradley Cooper
- Talent Parker Posey
With a concept as cracking as last year's Century of Cravings Super Bowl film, it's unsurprising that Uber Eats isn't straying far from the Matthew McConaughey-fronted conspiracy theory.
Just this time, they're letting us add some flavour.
Led by another witty ad from Special Group, directed by Biscuit Filmworks' Steve Rogers, Hungry For The Truth sees McConaughey try to convice stars Bradley Cooper and Parker Posey of tasty connections. However, that's not where this story ends.
Credits
powered byRather than stopping at the broadcast, Uber Eats pushes the conspiracy into its app with Build Your Own Super Bowl, a customisable experience that lets users assemble their own cut of the ad by selecting scenes, characters and narrative “evidence” in real time.
Along the way, fans can unlock cameos from the likes of Addison Rae, Amelia Dimoldenberg, Tramell Tillman and NFL legends including Jerry Rice, each adding their own offbeat wrinkle to the foodball theory.
With thousands of possible combinations, the campaign reframes the Super Bowl ad as something audiences don’t just watch, but actively engage with. And people say don't play with your food...
