Walter White's brief vendetta

SAXX Underwear – Breaking Bad Underwear Habits

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Agency Quality Meats/Chicago
Production Company The BMP Film Company
Director Adam Moorman

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Credits

powered by

Agency Quality Meats/Chicago
Production Company The BMP Film Company
Director Adam Moorman
Co-Founder/Co-CCO Gordy Sang
Co-Founder/Co-CCO Brian Siedband
DP Alex Pennacchia
Editor Evan Cutler Wattles

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When premium men’s underwear brand SAXX won a bid for the famous tighty-whities worn by Breaking Bad's Walter White in an auction last month, many (including star Bryan Cranston) wondered what they were up to.

The answer was revealed in this cheeky commercial, in which the power-hungry antihero makes his bloomers go boom in a charmingly authentic tribute to the show.

Created by agency Quality Meats and directed by BMP's Adam Moorman, Breaking Bad Underwear Habits not only pays cheeky homage to the show but also promotes an endeavour in support of Testicular Cancer Awareness Month; where every pair of white briefs or boxer briefs SAXX sells during the month of April, the brand will donate all proceeds to the Testicular Cancer Foundation. Plus, 25 lucky purchasers will receive a commemorative charred shred of the remains of the infamous undies (for collecting, not wearing).

“As a brand devoted to properly caring for men’s balls everywhere, we just couldn’t sit by idly knowing such a vile, antiquated undergarment could potentially touch another man’s nether regions," comments Shawna Olsten, SAXX VP of Brand Marketing.

“In the interest of men’s balls everywhere, we took it upon ourselves to rid the world of these primitive briefs," adds Taylor McKinnon, Brand Manager.

"So after much deliberation, we decided to do it in the most Breaking Bad-way possible - by blowing them to smithereens.”