Samsung turns meow to wow
The tech brand’s new spot features a petulant pet who is just not feline it... until he sets his eyes on a shiny new telly.
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Credits
powered by
- Agency BBH/Singapore
- Production Company Immigrant Studio
- Director Rodrigo Saavedra
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Credits
powered by
- Agency BBH/Singapore
- Production Company Immigrant Studio
- Director Rodrigo Saavedra
- Executive Producer Phie Hansen
- Special Effects Swiss
- Sound Antfood/USA
- Chief Creative Officer Sascha Kuntze
- Creative Director/Head of Art Gaston Soto
- Senior Art Director Nico Tangara
- HP Wendi Chong
- Creative Director Charlene Chua
- Copywriter Judy Au
- Motion Graphics Art Director/Content Creator Allan Yeo
Credits
powered by
- Agency BBH/Singapore
- Production Company Immigrant Studio
- Director Rodrigo Saavedra
- Executive Producer Phie Hansen
- Special Effects Swiss
- Sound Antfood/USA
- Chief Creative Officer Sascha Kuntze
- Creative Director/Head of Art Gaston Soto
- Senior Art Director Nico Tangara
- HP Wendi Chong
- Creative Director Charlene Chua
- Copywriter Judy Au
- Motion Graphics Art Director/Content Creator Allan Yeo
BBH Singapore’s campaign for Samsung follows the tale of a man who’s on a mission to make his miserable moggie Bebo say ‘wow’.
Directed by Rodrigo Saavedra through Immigrant Studio, the lively film sees the man embark on a series of increasingly bizarre and elaborate attempts to extract enthusiasm from the sour puss, including taking the poor cat scuba-diving.
Just as he is about to give up, he switches on his new Neo QLED 8K, which a wide-eyed Bebo decides is worthy of 'wowing'.
Sascha Kuntze, CCO at BBH Singapore, adds, “In the past, Samsung has had many animal guests in their ads from ostriches to spiders. But we never dared to put one of the most discerning animals in a story: an exotic short hair with very high standards.”
