Ewan McGregor wants you to chase your dreams
Developed by Publicis Groupe’s Power of One team (Publicis Go) and directed by Oscar Hudson, this rousing trio of films for Lloyds celebrates emotional ambition.
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Credits
View on- Agency Publicis.Poke/London
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- Director Oscar Hudson
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Credits
View on- Agency Publicis.Poke/London
- Director Oscar Hudson
- Chief Creative Officer Ben Mooge
- Executive Creative Director Joseph Corcoran
- Creative Director Steve Paskin
- Creative Barret Helander
- Creative Rhys Hughes
- Producer Megan O'Hagan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis.Poke/London
- Director Oscar Hudson
- Chief Creative Officer Ben Mooge
- Executive Creative Director Joseph Corcoran
- Creative Director Steve Paskin
- Creative Barret Helander
- Creative Rhys Hughes
- Producer Megan O'Hagan
- VO Ewan McGregor
Banking messaging in ads often leans on helping the public achieve their ambitions, but it's rare that they're as charming and relatable as the ones in Lloyds' new cinematic campaign.
Following a young girl at a local skate park, summoning the courage to take her leap, a family embarking on their ‘trip of a lifetime’, and a young couple experiencing the joy of their first garden, the Bank on Lloyds trio of films from Publicis Groupe’s Power of One team, Publicis Go, are designed to hit you right in the feels.
Aiding their charm is the dulcet voice of Ewan McGregor, building on Oscar Hudson's empathetic direction to create three snapshots that ring true.
“Lloyds has been helping customers get where they want in life for over 250 years," explains Ben Mooge, Chief Creative Officer at Publicis Groupe UK. "There’s something special about having the opportunity to work with a British icon like Lloyds to continue that connection it’s always had with its customers.
"With Bank on Lloyds, we're building on that heritage with a campaign that feels human, open and welcomes every kind of ambition, whether it’s huge or humbly personal. These new TV ads capture this perfectly, showing that it’s about celebrating the real stuff that people dream about, backed by what Lloyds genuinely does best.”
“This campaign stood out to me because it feels timely," added McGregor. "It’s about trusting yourself and making your own choices. I always like to feel connected to things I voice and these ads are elegantly crafted snapshots of real moments, both big and small, that we can all relate to. I think they are cool and I am happy to be the voice of Lloyds!”
